直邮
汉高：业界领导者
由于拥有开发创新产品、提高客户的效率和绝不满足行业标准的丰富传统，汉高成为直邮市场的主导品牌不足为奇。从生产传单、广告、小册子和回邮信封到标签和磁铁，汉高提供了一系列具有最佳粘附力的创新产品。
汉高的直邮产品的优势并不仅限于高性能功能性。这些产品以向客户提供极具吸引力的可靠成品而闻名，这得到了汉高专门的销售和现场支持团队的大力支持。
Cutting-Edge Solutions
Henkel is a leading source of new technology in direct mail. Many of the company’s original products are the result of consultation with idea sources, such as the marketing departments of major printers, or the world’s top advertising agencies. Henkel transforms ideas into physical pieces that achieve what customers hope to accomplish. The volume of referrals Henkel receives from major equipment manufacturers further illustrates the company’s prominence and market presence.
The Value of Innovation
Henkel’s objective of lowering production costs for customers is the focus of every product delivered. Henkel’s team of engineers use their experience to create products that focus on increased efficiency, consistent reliability and lower maintenance costs.
But offering superior products is not enough; Henkel provides on-site demonstrations for customers on how to achieve optimum results.
Applications
The Highest Standards
Henkel adhesives and coatings machine cleanly and consistently even at the highest manufacturing speeds, and achieve reliable performance with a variety of paper stocks. These production standards ensure efficient production and a high-quality, attractive finished product.
Your One Stop Source
The variety of superior quality Henkel products address every application of direct mail—from publication inserts and multi-page direct mail pieces to high end postcards and corporate promotion materials. The company provides a complete line of adhesives and coatings for the creation of customized direct mail advertisements. Whatever the application, Henkel customers know the quality and appearance of their direct mail will exceed their expectations.
An industry that once focused primarily on simple fliers, return envelopes and billing statements now incorporates such promotional materials as converted labels, stickers and magazine inserts. Henkel’s team of engineers and industry specialists ensure that Henkel products are continuously adapting to the demands of the marketplace.
Benefits
A Hands-On Approach
Maintaining or improving efficiency for our customers is Henkel’s primary focus, which is put into practice with every customer relationship. It’s Henkel’s direct sale process that is the most valued and critical element of the company’s direct mail services. Henkel industry experts work closely with customers to identify their specific needs and then create process improvement strategies. The result is a custom solution that improves efficiency and quality for each customer’s unique manufacturing process.
Henkel’s Reliable Supply
Henkel brings to its customers the exceptional purchasing power of a global Fortune 500 company, as well as exclusive agreements with established and emerging raw material suppliers. The result? A reliable supply and the security of knowing Henkel products are available when you need them.
The company’s innovative technology portfolio offers effective solutions for all of today’s and tomorrow’s applications. Henkel’s vast research and development resources are focused on creating products that reduce manufacturing costs, and improve product quality.
System & Service Provider
The Support You Need
In addition to exceptional quality, Henkel offers a multitude of timesaving and cost-saving initiatives for its customers.
Henkel’s exclusive Manufacturer’s Reliability Training (MRT) Program maximizes Operating Equipment Effectiveness, while minimizing needless operating costs. Sporadic and chronic production failures can be severely reduced or eliminated by Henkel’s tech support team.
While MRT teaches customers how to achieve optimum results in maintenance and reduction of costs, Henkel also shows customers how to create revenue through their direct mail offerings. In a market as small and specialized as direct mail, detailed familiarization with the operations of each customer is essential. Henkel associates meet with all key personnel, from the company president to the pressman. Henkel is on-site when new projects are launched, and offers whatever assistance is necessary for a successful promotion.
Finding a Better Way
The traditional technology of making labels on a web press was a slow and expensive process. While others in the industry settled for that procedure, Henkel pursued research and development to find a faster, more efficient way. Henkel discovered a way to apply silicone adhesive on the web to produce low-cost labels and save printing costs for the customer. Henkel earned a Graphic Arts Technical Foundation award for this innovative procedure, which is now used by almost every nonprofit organization that provides address labels to its mailing list.
Temporary membership cards have become popular components in direct mail promotions. These 3” x 5" laminated cards were traditionally produced with PVC plastic, necessitating higher production costs while requiring a slower manufacturing process. In 2005, Henkel introduced a method for creating these cards on a single web, at 1/100th of the cost of PVC plastic.
Cutting-Edge Solutions
Henkel is a leading source of new technology in direct mail. Many of the company’s original products are the result of consultation with idea sources, such as the marketing departments of major printers, or the world’s top advertising agencies. Henkel transforms ideas into physical pieces that achieve what customers hope to accomplish. The volume of referrals Henkel receives from major equipment manufacturers further illustrates the company’s prominence and market presence.
